a FIFA World Cup 2010 Initiative
“The World Cup brings people around the globe together to support their national teams; we need the same kind of passion to end poverty and hunger,” says Zidane, former French national team captain in a World Cup TV spot produced by UNDP.
Every day 72 million children around the world are denied the right to go to school. These children could be the next generation’s leaders, sports stars, doctors and teachers. 1GOAL is using the world’s biggest sporting event, the 2010 FIFA World Cup, to call attention to the fact that millions of children don’t have access to education.
1GOAL Unites Charities, Nonprofits, Celebrities, Soccer Stars and Soccer FansFIFA President Sepp Blatter and Queen Rania of Jordan co chair the 1GOAL initiative. Soccer stars Pele, Mia Hamm, Zinedine Zidane, Cristiano Ronaldo, David James, Michael Essien and many more support the initiative. As of June 20, 2010 1GOAL signed up over 9 million supporters to call on world leaders to meet the goal of providing all children with primary education.
Organized by the Global Campaign for Education (GCE), 1GOAL is composed of a network of 100 international charities and non profit organizations. Voicing her support for 1GOAL the singer Shakira said at a school in Soweto: “We must use this moment to raise our voices for 1GOAL and demand that this generation of children have the chance to fulfill their dreams and live up to their full potential through education.”
Universal Primary Education for All Children by 2015In 2000 at the United Nations Millennium Summit 189 world leaders made the historic promise to “End Poverty by 2015” when they agreed to meet the Millennium Development Goals (MDGs). Millennium Development Goal 2 aims to ensure that all boys and girls have access to primary schooling by 2015. While great strides have been made in some countries, projections by the United Nations suggest that without further acceleration 58 out of the 86 countries that have not reached universal primary education will not achieve it by 2015.
1GOAL Will Host Summit for Education in Cape Town on July 11, 2010World leaders are gathering before the World Cup final match in Cape Town on July 11 to discuss the global education crisis. At a press conference in Pretoria, President Zuma said: “We plan to host a 1Goal Education campaign summit on July 11 on the sidelines of the semi finals in Cape Town. If implemented successfully, this project will enable 72 million children who do not attend primary school currently to do so. ” The 1Goal Education Summit in Cape Town on July 7 will offer world leaders the opportunity to join forces to ensure that every child is in school by the next FIFA World Cup in Brazil.
1GOAL Counts on Social Media, Mobile Phones to Reach Tipping Point1GOAL counts on signing up millions of additional supporters on Facebook, Twitter and by allowing supporters to send text messages from mobile phones. The hope is that support for education will reach a tipping point at which the momentum for change becomes unstoppable. 1GOAL secured an exclusive music track from the dance legends Faithless, that is available for supporters free of charge.
1GOAL Education Summit Convenes Before Soccer World Cup Final
Education Summit at Soccer World Cup, South Africa, July 11, 2010
Watch on YouTube:
UNICEF: Jordan’s Queen Rania at “Education for All” Launch
World Cup TV Spot Calls for Kicking Out PovertyZuma Announces Education Summit, Department for International Development, UKAID, Web, 6/20/2010.
Fact Sheet for MDG Goal 2, End Poverty 2015, Millennium Development Goals, United Nations Department of Public Information, September 2008, Web, 6/20/2010